That's because more and more companies are discovering how they can benefit by the use of a blog.
The main difference of personal blogs and corporate, is the in the way they are contribute to the increase of income.
For personal blogs, the main source of income is the blog itself, while corporate blogs are used to promote the company's main source of income, which is the website.
A company that maintains its own blog, enjoys many advantages such as:
It increases the traffic in company's website.Posting usefull and free information to your blog, you target to a new audience, who will certainly want to see and your website as well. Also, you will get better ranking by search engines as well as because traffic is a ranking criterion and increased traffic means better ranking.
You will have posts ready to share in social media. The useful information in your blog, are usefull post for social media. So, every time you want to share something with your audience the post will be there. Using your blog posts to social media will motivate users to interact more easily.
With frequent and regular posts you establish your company in the minds of your audience as "leading expert". Offering reliable and useful information to users, you build their confidence in the quality of products or services you provide, thus they turn to your company every time they search for what your products.
You get a more loyal audience. Providing information through your blog, you can convince easier, users to subscribe to your newsletter, in order to receive any update as new mounts, company news and more.
You will "personalize" your company. The interaction between your company and users through your posts, comments and responses offer this added benefit. Your company will no longer be an anonymous organization but it will have voice, style and opinion, thus it is established in the minds of your audience as "acquaintance" if not "friend". The personal communication, in emotional level, pushes people to share with other acquaintances and friends more easily that comes from someone they know and trust, whether posts, products or services.
For all these reasons should start, as soon as possible, the blog of your company.
Remember that your company identity should always be present. For the development of your blog section in your website, you should, once again, turn to professionals with knowledge and experience in the field.