Jan
2018
Choosing your Domain name

Starting your business in the new world of the internet, it is essential to choose the right domain name. Using this domain name, anyone can find  you or your business.

If your company is up and running for  several years now, and it is widely known, then a good option would be to use your brand name as domain name, in order for your online identity to refer automatically to your own corporate presence .

If you want to start now, perhaps it would be better to look for your domain name, among the keywords of your business. For example, if you decided to make and sell sweets, then maybe it is better to choose a name (domain) relevant to your subject rather than your name, like homemadecandies, or sweetsforyou, or mysweets e.t.c..  Another option could be a name completely unrelated, but in this case the domain name should be promoted and communicated by a large scale marketing campaign, in odrer  to become widely known and recognizable.  Examples of such choise, are the well known Google (search engine), YouTube (video playback platform) and many more.

Basic rule for your domain name, is choose a domain name  easy to be remembered and  easily written.  Avoid using initials and dashes (unless absolutely necessary).

Another important factor in the success and spread of your name, is the extension. The extensions you can select are too many, but the most popular is .gr, .com, .eu, .org, .net. The choice of extension is based on two parameters. The first is the nature of your website and the second is the geographical area that Mobilise. A journalistic website or a forum could use the extension  .net, and a organization could use the extension .org.

If you plan to be active locally (in Greece), then the extension  .gr  is the best option but if your target audience is everywhere in the world then it is preferable to select the .com extension, which is the most popular.

To make it more clear, we will mention the example of a travel agency that offers ticket reservations, hotels, excursions, events and the general public from around the world who wants to visit Greece. In this case an appropriate name would www. yourtravel.com.  Conversely if you are a retail store selling goods or a service company and your target audience is located in Greece, the perfect name for you would be www.mystore.gr.

Tip: Search engines present their results, by listing  first the websites in  .gr extention, for searches in Greece.

If you still can't find and select the domain name that suits your case, contact us to discuss and decide on a name that will please you.

 

 

Get In Touch